Category Archives: Business Operations

Big Data effect in the Insurance Industry

Imagine yourself in the year 2020 shopping around to change the auto insurance provider. You will come across Usage Based Insurance (UBI) quotes where a basic premium need to be paid every month for the liability coverage. The additional premium amount will … Continue reading

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Viral Marketing

Viral marketing utilizes network effect to reach its target audience quickly in a cost-effective way. It relies on a customer-to-customer communication in which both the communicator and the receiver perceives that the message they communicate is non-commercial even though they … Continue reading

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Mass Customization

Mass customization is the production and distribution of customized goods and services on a mass basis. In the Harvard Business Review article ‘Making Mass Customization Work’, the authors Pine, Victor and Boynton point out the failures, qualities, and implementation of … Continue reading

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Supply Chain Strategy

What is supply chain? A supply chain consists of all entities that are involved, directly or indirectly, in fulfilling a customer request. Supply chain activities transform resources, raw materials and components into finished products and services that are delivered to … Continue reading

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