Category Archives: Business Strategy

‘Failing fast’ strategy

As per US Department of Labor statistics, about 30% of the start-up businesses fail within two years and 50% within five years. The longer it takes for failure, the higher will be the product development costs that get wasted. Instead of ‘doing everything … Continue reading

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Corporate Social Responsibility (CSR) Vs Creating Shared Value (CSV)

Corporate Social Responsibility (CSR) is about how companies manage the business processes to produce an overall positive impact on society. CSR helps the organizations to function in such a way that benefits society and enhances the public perception. Companies can … Continue reading

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“Long Tail”

Chris Anderson popularized the term ‘long tail’ by pointing out the economic significance of the long tail in a typical power law (Pareto) graph. In the retail front, the usual business strategy is to maximize revenues by selling large number … Continue reading

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Sources of Business Startup Ideas

Listed below are the three sources of business startup ideas. Think of a ‘pain’ that you can relieve If interested in making the lives of people easier through your products/services, you can observe and identify the areas in the specific … Continue reading

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Social Media – How It Impacts Business Strategy

What is social media? Media is an instrument of communication like newspaper, radio and television. In those traditional forms of media, the interaction is mostly one-way; the consumers of information have limited abilities for providing feedback.  On the other hand, … Continue reading

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