Category Archives: Social Media

Viral Marketing

Viral marketing utilizes network effect to reach its target audience quickly in a cost-effective way. It relies on a customer-to-customer communication in which both the communicator and the receiver perceives that the message they communicate is non-commercial even though they … Continue reading

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Social Media – How It Impacts Business Strategy

What is social media? Media is an instrument of communication like newspaper, radio and television. In those traditional forms of media, the interaction is mostly one-way; the consumers of information have limited abilities for providing feedback.  On the other hand, … Continue reading

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